Your buyer asks ChatGPT which tool to use. It names three companies. There is no position eleven, no second page, no scrolling — you are either in the answer or you are not in the conversation.
A search results page gives ten brands a chance. A generated answer usually gives three. When an assistant writes "the main options are A, B and C", the shortlist has been made before your prospect ever visits a website — and it was made from whatever the model could find and trust about your category.
That changes what optimisation means. You are no longer competing for a rank; you are competing to be the source a model quotes. The inputs are different: how completely a page answers one question, how quotable its claims are, how consistently third-party sources describe you, and whether the engine's crawler can read your site at all.
Most companies have never checked. They do not know which prompts mention them, which competitor is named as the default choice, or that an engine is confidently stating their pricing wrong. That is the first thing Klepha shows you.
Klepha crawls your site, works out what you actually do, and generates the questions a real buyer would ask an assistant about your category. Edit them, add your own — up to 20 on Starter, 60 on Growth.
Every prompt runs against ChatGPT, Gemini and Perplexity. Answers, mentions, citations and competitors are recorded per run so you can see trends rather than a single lucky response.
The technical GEO audit finds the mechanical reasons you are unquotable, and the action plan turns each missing answer into a page to publish — drafted for you, structured to be lifted.
Weekly on Starter, daily on Growth. Engines re-read authoritative pages on their own cycle, so the visibility score is a trend line you steer, not a one-off verdict.
Every item below is checked automatically against your site, ranked by severity, with the fix spelled out.
Sample layout. Each row links to the stored answer, the citations behind it and the recommended fix.
Each answers differently — and being strong in one tells you nothing about the others.
The default assistant for most buyers. Leans on well-structured, authoritative pages and consistent third-party descriptions of a brand. Absence here is the most expensive kind.
Tied closely to Google's view of the web, so classic SEO strength carries over — but structure and clarity still decide whether you make the shortlist inside the answer.
The most citation-hungry of the three: it names its sources openly, which makes it the fastest place to see whether your new pages are being picked up.
Not in the sense of a numbered position — there is no results page. What you can influence is whether an assistant names your brand and cites your pages when it answers a question in your category. That depends on what exists about you on the open web, how quotable it is, and how consistently other sources describe you. Klepha measures that as a visibility score per prompt and tells you what is suppressing it.
It runs your tracked prompts against ChatGPT, Gemini and Perplexity through their APIs on a schedule, then records the full answer, whether your brand was mentioned, which sources were cited, which competitors appeared and how much of the answer space you own. Every score traces back to a stored, real response — nothing is estimated.
Weekly is enough for most sites and is included from the Starter plan; Growth runs daily. Answers vary between runs even for the same prompt, so a trend over several scans is far more meaningful than a single result — which is exactly why the history is kept per prompt.
In practice: a page that answers the specific question completely, states something concrete enough to quote, is structured with clear headings and schema, is reachable by the engine's crawler, and is corroborated by other sources describing you the same way. Vague brand pages get skipped; specific, verifiable answers get lifted.
That is one of the most common findings — wrong pricing, an outdated feature list, a competitor named as the leader in your own category. The fix is to publish the corrected fact on a structured, authoritative page of your own and make sure the engines can read it. Klepha flags the incorrect claim, shows which prompts produce it, and generates the correction page.
It shares the foundation — crawlable pages, clear structure, genuine expertise — but the target and the measurement differ. SEO chases positions on a results page; GEO chases being named and cited inside a generated answer, where there is no page two. Most teams need both, which is why Klepha reports Search Console data and prompt visibility side by side.
Free scan, two minutes, no sign-up — including the answers you will wish you had seen sooner.